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We're on a mission to transform reactive sick care into proactive whole person care

90% of our healthcare costs are due to a combination of chronic physical conditions and mental health issues. 75% of all healthcare costs are tied to the treatment of diseases that are lifestyle related.

Chronic disease, mental health issues, and lifestyle choices are inextricably intertwined and are independent risk factors for each other. This is the vicious cycle. But today, these are treated in silos. Every day, patients across the country traverse through a healthcare system that often feels fragmented. Patients, providers, employers, payers...all want and need something better.

That is where Nudj Health comes in. Focused on the whole person we bring an interdisciplinary care team to improve lifestyle choices and reduce the risk of physical conditions worsening. This is the virtuous cycle.

Our purpose is to not just increase the years in your life, but the life in your years.

Leadership Team

Yuri Sudhakar

Chief Executive Officer, Founder, Board Member

Yuri is an experienced entrepreneur and operator with a strong background in building and scaling companies in the healthcare provider space. He has a proven ability to take organizations from early-stage startup through periods of rapid growth, leading to multiple successful acquisitions and seamless post-M&A integration.

Previously, Yuri was the CEO and Co-Founder of Geneva Health Solutions, a novel service for remote monitoring of cardiac devices, which was acquired by BioTelemetry, Inc. in 2019. That same year, he was recognized by MM&M Editorial as one of the Top 40 Healthcare Transformers for his innovative leadership and impact on the industry

Dr. Padmaja Patel, MD, FACLM DipABLM

Chief Medical Officer – Lifestyle Medicine

Dr. Padmaja Patel is a board-certified internist, visionary leader, and advocate in the field of Lifestyle Medicine (LM) and healthcare transformation. As the President of the American College of Lifestyle Medicine (ACLM), she has been instrumental in advancing the adoption of LM as a cornerstone of health system redesign. She also serves as President of Midland Quality Alliance and Chair of the Quality Committee for an ACOREACH initiative in Midland, TX, and as a consultant for the Texas Medical Board’s Committee on Alternative Payment Models.

Dr. Patel is a trailblazer in designing and implementing innovative care delivery models that utilize LM to achieve chronic disease prevention, treatment, and remission. Her groundbreaking work includes implementing LM-based intensive therapeutic lifestyle change (ITLC) programs in both in-person and virtual formats. She also served as System Medical Director of Lifestyle Medicine and Southwest Regional Medical Director at Wellvana Health, a national value-based care organization.

Dr. Katie Hill, MD

Chief Medical Officer – Behavioral Health

As a board-certified psychiatrist, Dr. Katie Hill oversees behavioral care treatment for Nudj clinical services and champions integrated care and collaboration among medical professionals. She is also the Founder of Encora Health, where her work focuses on advancing evidence-based, collaborative care to improve patient outcomes.

Dr. Hill earned her MD from the University of Connecticut and completed her psychiatry residency at UC San Diego. Prior to Nudj, she was an attending psychiatrist for Aurora Behavioral Healthcare Psychiatry, co-chaired the Suicide Prevention Committee, and was recognized as a champion of maternal and women’s mental health. Dr. Hill was also a provider of psychiatric care at the VA San Diego Medical Center where she developed an e-consult system and methodology to monitor women’s mental health during pregnancy.

Deb Halligan

BSN, RN, Chief Customer Officer

Deb brings over 30 years of experience as a Critical Care and Cardiac Device RN. She is passionate about delivering high-quality, personalized experiences for both patients and provider partners. Her expertise spans team building, workflow optimization, and leadership development, with a strong focus on aligning clinical excellence with customer needs.

Prior to Nudj, Deb served as Chief Nursing Officer at Geneva Health Solutions, where she led the growth of a remote cardiac monitoring service from 8,000 to 90,000 patients in just 3.5 years. She played a key role in scaling the business from startup through acquisition, gaining deep experience in platform and service integration across the healthcare landscape.

Colleen Clendaniel, LCSW

Chief Clinical Operations Officer

Colleen is a seasoned healthcare leader and Licensed Clinical Social Worker with over 20 years of experience spanning national, federal, clinical, and startup environments. She brings deep expertise in team development, program management, and operational efficiency, with a strong focus on improving health outcomes and advancing patient-centered care.

Leveraging her clinical background, Colleen excels at translating organizational goals into impactful strategies that enhance both patient experience and system performance. Her proven leadership, interpersonal acumen, and unwavering commitment to service drive meaningful results for the communities and organizations she serves.

Jeff Marchese

Chief Technology Officer

With over 23 years of experience in information technology, Jeff brings deep expertise in building scalable, enterprise-grade solutions and leading high-performing technology teams.

Prior to Nudj, Jeff served as CTO and COO of Geneva Health Solutions, where he oversaw business operations and led the development of a cloud-based platform that scaled nationally. He previously led infrastructure architecture teams at Fox Entertainment Group and has been a pioneer in EMR billing and scheduling integrations across all major platforms. Jeff’s leadership ensures Nudj Health remains at the forefront of healthcare technology and innovation.

Rick Abe

Chief Creative Officer

Rick brings over 20 years of expertise in design and marketing across startups, NGOs, and national organizations. He has a proven track record of launching and scaling companies, including leading Geneva Health Solutions’ marketing efforts through its acquisition by BioTelemetry, Inc., and its subsequent brand transition under Philips, Inc.

With a passion for blending creativity with patient engagement, Rick ensures Nudj Health delivers innovative, accessible healthcare solutions that resonate with both providers and patients.

Earl Bray

Chief Financial Officer

Earl has over two decades of financial leadership experience, with a strong track record in scaling startups, guiding M&A transactions, and driving strategic growth. His background includes roles in Big Four public accounting at Ernst & Young, as well as serving as CFO and VP of Finance for both public companies and a global Fortune 500 organization.

Before joining Nudj, Earl was CFO at Geneva Health Solutions, where he guided the company through its acquisition by BioTelemetry, Inc. His previous leadership roles include positions at American Express, Access Blue Connection, National Health Enhancement Systems (acquired by HBOC, then McKesson), Surplusbid.com (acquired by Liquidity Services, Inc.), and Homebid.com (acquired by Realtor.com).

Board of Directors

Yuri Sudhakar

  • Seasoned entrepreneur and operator with deep experience in operationalizing companies in the health provider space
  • Proven experience taking companies from startup to growth stage
  • Multiple successful M&A events with continued integration success post M&A
  • Co-Founder & CEO, Geneva Health Solutions (acquired March 2019 by BioTelemetry, Inc.)
  • Selected to MM&M Editorial’s 2019 Top 40 Healthcare Transformer’s List.

Craig Andrews

  • Former corporate lawyer and business advisor with 40+ years experience advising entrepreneurs Boards of Directors and capital providers
  • Previously COO for biotech company Renova Therapeutics, Inc., COO/interim CEO for medical device company Protostar, Inc.
  • Lead director for two successful public companies and Chairman and/or Board member of over 20 public and private emerging companies
  • Experienced in biotech, medical device, healthcare, electronics and software industries

Michael Ash

  • CEO, Nebraska Medicine
  • Dr. Ash has more than 20 years of experience in health information technology.
  • His experience includes several positions with Cerner Corporation, including chief medical officer and vice president for physician strategy and innovation.
  • Dr. Ash practiced as an internal medicine physician.
  • Dr. Ash has been granted a dozen technology patents ranging from health forecasting to management of complex order sets.

Samir Batra

  • Founder & CEO of BAHA Enterprises
  • Healthcare executive with 17+ years of experience working with over 500 providers and healthcare organizations
  • Experienced in assisting health technology companies achieve provider-to-provider collaboration and patient/consumer engagement and innovation
  • Advisor for product development, patient experience technologies, and effective corporate and product marketing initiatives